Eyanphia: Januari 2012

Jumat, 27 Januari 2012

[L822.Ebook] Download Ebook Market-Based Management (5th Edition), by Roger Best

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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.

Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

For anyone interested in strategic marketing.

Sales Rank: #486527 in Books
Published on: 2008-04-03
Original language: English
Number of items: 1
Dimensions: 9.20" h x 1.20" w x 7.00" l, 1.65 pounds
Binding: Paperback
544 pages

Review

"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." — Ron Goldsmith, Florida State University

"What this textbook teaches about the profit impact of customer satisfaction is in valuable. What it teaches about Net Marketing Contribution is a revelation." #151; Glenn Christensen, Brigham Young University

"Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like those you've offered that they can use in their decision-making processes." — Douglas J. Lincoln, Boise State University, editor of the Journal of Marketing Education

"The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hands-on tools for the students before they enter the marketplace." — Torsten Ringberg, University of Wisconsin-Milwaukee

From the Back Cover

Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?

If so, Market-Based Management, Third Edition, was written with you in mind.

About the Author

Dr. Roger J. Best is an Emeritus Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined the General Electric Company where he worked in both engineering and product management. While at GE, he received a patent for a product he developed. Dr. Best completed his MBA at California State University, Hayward in 1972 and received his Ph.D. from the University of Oregon in 1975. He taught at the University of Arizona from 1975 to 1980 and the University of Oregon from 1980 to 2000.

Over the past twenty-five years, he has published over fifty articles and won numerous teaching awards. In 1998 he received the American Marketing Association Distinguished Teaching in Marketing award. In 1988, the Academy of Marketing Science voted an article on marketing productivity by Dr. Best and co-authors the outstanding Article of the Year. He is a co-author of Consumer Behavior: Implications for Marketing Strategy (8th ed.). Dr. Best has also developed the Marketing Excellence Survey (www.MESurvey.com), a benchmarking tool for assessing a manager's marketing knowledge and market attitudes based on a worldwide database of over 15,000 managers and MarkProf (www.MarkProf.com), an online marketing profitability tool to help marketing managers "mess the profit impact of marketing strategies.

Over the past twenty years, Dr. Roger J. Best has been active in working with a variety of companies in both marketing strategy consulting and management education. These companies include General Electric, Dow Chemical, Dow Corning, DuPont, Eastman Kodak, MediaOne, Lucas Industries, Tektronix, ESCO, Pacific Western Pipe, James Hardie industries, Sprint, and US West. Dr. Best has also taught many executive management education programs at INSEAD, in Fontainebleau, France.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Rental book cover has heavy usage and first page of ...
By Andrew Huntsman
Rental book cover has heavy usage and first page of book was crinkled up. Book doesn't have writing in it but does show much usage for a rental.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
:)

2 of 3 people found the following review helpful.
Great material and ideas... needs a little fine tuning in later editions
By Cathy R.
This is a very pricey book for an MBA course of mine. It's got great concepts and a very quantitative method for evaluating marketing, which is great because when marketing programs are the first to get cut in the budget, it's nice to have proof of how effective they are. The author also has a compatible website with additional tools for marketing.

Still, I think that the book is really dense with not enough real-world examples. Also, the graphs alluded to on one page are found on a different page, which makes it difficult to follow along (sometimes graphs are in the future, and others they have already been shown).

His methods are great in theory, but a lot of them would be impossible to configure in real life. For example, when does anyone truly know the true market attractiveness score? It's an estimate, at best. Great start, though. I hope that the 6th edition is a little better organized...

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Rabu, 25 Januari 2012

[A224.Ebook] PDF Ebook State, Society, and Tribes: Issues in Post-Colonial India, by Virginius Xaxa

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State, Society, and Tribes revisits the concepts of ‘tribe’ and ‘tribal society’, situating the existing body of knowledge in the context of state policy and socio-cultural developments witnessed in India after independence. An overarching exposition on contemporary research and a nuanced analysis of contestations on a variety of tribal issues, the volume will be a valuable resource for students and scholars of sociology, anthropology, and political science.

Sales Rank: #2613301 in eBooks
Published on: 2008-05-26
Released on: 2008-05-26
Format: Kindle eBook

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0 of 0 people found the following review helpful.
Insightful general study of tribal societies in India
By Paul Streumer
A collection of essays on an impossible subject. But Xaxa manages to give insights into these very different groups which we call "tribes". For Xaxa, the basic characteristic of "tribe" in India is that it is a society. He notes that historically, it is social differentiation that enables members of tribes to move up the ladder of cultural and economic development. Government policy, especially positive discrimination or "reservation", accelerates this differentiation. At the same time, these policies strengthen the case for a political articulation of identity of a tribal society as an undifferentiated whole.

Politics and identity can be a heady combination, but it is a relief that Xaxa avoids the anthropological and - to a lesser extent - the political jargon which makes many books on tribals hard to follow for the uninitiated. Some of these essays have been written as separate articles, which makes for some repetitions in the volume, but also for clarity of each essay. This collection of essays is wide ranging and shows a rare grasp of the subject. Xaxa has written a authoritative and insightful contemporary overview on the subject.

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Kamis, 19 Januari 2012

[K210.Ebook] Ebook Download News as Culture: Journalistic Practices and the Remaking of Indian Leadership Traditions (Anthropology of Media) (Hardback) - Common, by B

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This important volume contributes to an emerging debate about the impact of the media on Indian society. Furthermore, it convincingly demonstrates the inseparable link between media related practices and dynamic cultural repertoires.

Published on: 2010
Binding: Hardcover
238 pages

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Jumat, 13 Januari 2012

[M947.Ebook] PDF Download Business Psychology, by Christian Daa Larson

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Sales Rank: #12120874 in Books
Brand: Brand: Nabu Press
Published on: 2010-04-08
Original language: English
Number of items: 1
Dimensions: 9.69" h x .42" w x 7.44" l, .80 pounds
Binding: Paperback
198 pages

Features

Used Book in Good Condition

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0 of 0 people found the following review helpful.
down to business
By Bryant
great book. needed something to pass the time and it was interesting as well

0 of 2 people found the following review helpful.
A true Master
By tim rode
Christian Larson is my hero. Not only is he a true Master in the metaphysical world but uses the same principles for the business world. The guy is brilliant.

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[L894.Ebook] Ebook Commentary on Revelation, or the Apocalypse, by E. W. Bullinger

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Sales Rank: #432317 in Books
Brand: Brand: Martino Fine Books
Published on: 2012-12-06
Original language: English
Number of items: 1
Dimensions: 9.02" h x 1.69" w x 5.98" l, 2.43 pounds
Binding: Paperback
766 pages

Features

Used Book in Good Condition

About the Author
E. W. Bullinger (1837-1913) was a direct descendant of Johann H. Bullinger, the Swiss reformer. Bullinger was a lifelong scholar and writer studying at King's College, London. In 1862 he was ordained in the Church of England. He is also the author of the notes and appendixes of The Companion Bible and the author of numerous works including Commentary on Revelation, Great Cloud of Witnesses, How to Enjoy the Bible, and Number in Scripture.

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12 of 12 people found the following review helpful.
At long last...
By James Borley
Being in my sixty-fifth year I have finally been thoroughly refreshed by the missing truth I have found in Dr. Bullinger's Apocalypse. What took so long to find this treasure? I have spent all my adult life in study of the Word. All of that time has been within the school of conserative evangelicalism. I have always been thrilled with the Revelation and prophecy in general. I have read all the so-called important works on the Apocalypse and have a huge book library of the best. But in all this I had a nagging feeling that something was not right; the presence of the Church of God (the Body of Christ) was terribly "forced" into the chapters of the Revelation of Jesus Christ. All the "facts" in that school of teaching just could not line up with that prophecy. But I continued to be a good steward and spewed out the teaching the way I had learned. When I discovered this work I was totally engulfed; I ate the book up once and am going through it more slowly a second time. I haven't had time to thoroughly analyze the content to my satisfaction but I do realize one thing: What could not fit before is fitting now! Too bad that Dr. Bullinger is overlooked by so many in "my school of interpretation" merely because of his ultradispensationalism view point. I can't decide on that now but this work in my opinon ascends above that particular hangup. I am more enlightened now than ever before. I have the Kindle version (very handy) and now looking for the book (to compliment my library); The Apocalypse or "The Day of The Lord" (with tables)that will complete this wonderful trip in discovery. It is scholarly but not beyond the average student of the Bible. Go for it; but it may change your outlook if you are in the same boat I have been in all these years.

1 of 1 people found the following review helpful.
mostly good with one flaw
By it
The main thrust of the author is that the activities described in Revelation are described in direct (and not symbolic) language. The main defect is that the author, without ever presenting scriptural references, assumes that the Gentile believers will be removed from the earth 40 years before the final 7 years and therefore the people mentioned in Revelation are only Jews.

1 of 1 people found the following review helpful.
Bullinger, a master
By L. G. Lewis
We have the Bullinger Bible and several other works by him, he was a master of research. The most solid foundation for Bible study that I know of.

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Sabtu, 07 Januari 2012

[E145.Ebook] PDF Download MOSFET Theory and Design, by R. M. Warner, B. L. Grung

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Developed for a one-semester course at the junior, senior, or graduate level, MOSFET Theory and Design presents a clear, in-depth treatment of physical analysis and design principles for the MOSFET. By focusing solely on the MOSFET, this slim volume recognizes the dominance of this device in today's microelectronics technology while also providing students with an efficient text free of extra subject matter.
Carefully building from simple examples to more complex, real-life cases, the text begins with elementary theory for the MOS capacitor, adding and explaining the complicating factors step by step. It treats the interplay of MOS capacitor and PN junction in the MOSFET both physically and analytically, using some original tools. The book goes on to cover advanced models of the MOSFET, including SPICE treatments of small-signal and large-signal problems using Level 1, 2, and 3 first-generation models, and ending with a brief discussion of second- and third-generation models.
MOSFET Theory and Design offers a "hands on" approach to learning, employing analytic, computer, and design problems. It incorporates additional pedagogical aids such as a book summary, review questions that emphasize essential points, in-text exercises with accompanying solutions, and a comprehensive bibliography.

Sales Rank: #2447427 in Books
Published on: 1999-01-28
Original language: English
Number of items: 1
Dimensions: 6.00" h x .60" w x 9.10" l, .83 pounds
Binding: Paperback
272 pages

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Rabu, 04 Januari 2012

[A405.Ebook] Ebook Download Life/Death Rhythms of Ancient Empires - Climatic Cycles Influence Rule of Dynasties: A Predictable Pattern of Religion, War, Prosperity and

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The Life/Death Rhythms of Ancient Empires outlines the flow of history from 3000BC to 1400AD to identify the factors that make up dominant, just, prosperous civilisations that can be described as golden cultures. These factors were found to have common features and the cultures themselves could be described in cyclical terms. This meant that the rise and fall of future dominant cultures could be roughly forecast to some degree in terms of hundreds of years. The evolution of capitalism was made possible, during and after actual warfare, by ancient priests and bankers, assisted by the invention of coinage. Capitalism was practised in the ancient world, supported at times by warfare and religion. It was vanquished for centuries by powerful weapons called irresponsible debt, and debasement of currency. The global capitalism of the twenty-first century is dependent on debt and a debased US dollar. A review of ancient history provides the basis for a glimpse into the future. This century's global temperature increase, which so excites environmentalists, can be shown to be part of a thousand year climate cycle. There well might be a human element to global warming but this just exacerbates the centuries' long cyclical pattern. Research has shown that periods of hot-dry and cold-dry climate have effects on human behaviour. Extrapolation of cycles enables forecasts of human behaviour to be made well into the new millennium. Dominant prosperous societies have occurred at roughly 200 year intervals which can suggest time-lines for societies in the present and the future A relatively irreverent history of ancient cultures, war, religion, money and debt produces cyclical analysis enabling a forecast that the USA might lose world dominance in 2040. The next volume "Life/Death Rhythms from the Capitalist Renaissance" will include economic data that will allow refined cyclical forecasts.

Sales Rank: #5736023 in Books
Published on: 2012-05-23
Original language: English
Number of items: 1
Dimensions: 9.00" h x .91" w x 6.00" l, 1.17 pounds
Binding: Paperback
400 pages

About the Author
Will Slatyer's naval career, which included a number of years as a Clearance Diver, taught him basic group psychology and the need for group discipline. His commercial career as a commodities broker, commodity futures manager and merchant banker led him to pattern and cyclical research for risk management. Skills learned included technical analysis of financial markets which led to use of cycles to assist forecasting. On retirement Will was engaged often as a foreign exchange risk management expert in litigation. Access to many cultures during regular world travel indicated the need for a recorded flow of international history as aginst the common historical literature focusing on one culture only. Will learned from international markets experience that past social behaviour is cyclical so patterns allow the future to be forecast.

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Senin, 02 Januari 2012

[T199.Ebook] Free PDF Concepts in Integrated Pest Management, by Robert F. Norris Ph.D., Edward P. Caswell-Chen Ph.D., Marcos Kogan Ph.D.

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This book presents readers with the basic principles of integrated pest management as they apply to plant pathogens, weeds, nematodes, mollusks, arthropods, and vertebrates. It reinforces the wisdom and soundness of the Integrated Pest Management (IPM) approach to crop protection, which attempts to limit the detrimental effects of pests in ways that are environmentally, economically, and socially acceptable. Includes diagrams and photographs as well as case histories and practical examples. Looks at the historical development of pest management, as well as IPM in the future. For pest management consultants and advisors, environmental issues specialists, gardeners, and public affairs activists.

Sales Rank: #818210 in Books
Published on: 2002-07-28
Original language: English
Number of items: 1
Dimensions: 9.90" h x 1.50" w x 8.00" l, 2.87 pounds
Binding: Paperback
586 pages

From the Back Cover

With backgrounds in weed science, nematology/plant pathology, and entomology, Norris, Caswell-Chen, and Kogan have created a truly integrated, interdisciplinary approach to learning about pest management.

This first edition text presents the basic principles of integrated pest management as they apply to plant pathogens, weeds, nematodes, mollusks, arthropods, and vertebrates. It reinforces the wisdom and soundness of the integrated pest management (IPM) approach to crop protection, which attempts to limit the deleterious effects of pests in ways that are environmentally, economically, and socially acceptable.

Concepts in Integrated Peat Management offers the following benefits:

Integration of information on all plant protection disciplines with a comparative approach
Provides the reader with a realistic view of the world, which is not fragmented along disciplinary boundaries and shows the interdependence of all organisms in a crop ecosystem Case histories and practical examples
Provides support for text information, bringing that information to life in meaningful, applied way
Up-to-date with the latest technologies in the field
Includes controversial topics that are useful for class discussions

About the Author
Marcos Kogan is Professor and Director Emeritus of the Integrated Plant Protection Center at Oregon State University.

Marcos Kogan is Professor and Director Emeritus of the Integrated Plant Protection Center at Oregon State University.

Progress in pest control technologies has contributed to the improved yield and quality of food, fiber, and ornamental crops that have occurred during the twentieth century. However, the development and widespread adoption of some pest-control technologies did not occur without environmental impacts and societal concerns about food safety. Integrated pest management (IPM) arose in the second half of the century as the paradigm of choice for pest control, and stressed the need to incorporate basic ecological concepts in the design and implementation of pest control systems. Integrated pest management requires detailed understanding of pest biology and ecology, including interactions at the community and ecosystems levels.

This book is intended as a text for use in teaching the concepts of integrated pest management to upper-level undergraduates and graduate students that have successfully completed introductory biology. If the students have had more specialized courses in botany, entomology, invertebrate zoology, or vertebrate zoology, so much the better. This book explains the concepts upon which integrated pest management programs are based. We have gone beyond disciplinary boundaries, and consider IPM concepts relative to all pest categories, including: pathogens, weeds, nematodes, insects, mollusks, and vertebrate pests. Where possible, we consider interactions among pest categories.

The book emphasizes the complexity of managing pests in economically viable production systems while avoiding detrimental impacts on the environment and society. Integrated pest management is a work in progress, and we have attempted to create a book that will aid in teaching IPM from a broad perspective, toward the goal of true integrated pest management. The ultimate goal of IPM is to achieve complete integration of management tactics, breaking the traditional barriers often imposed by the pest disciplines. In reality, the application and realization of IPM varies among cropping systems, with some agroecosystems being managed in a more integrated manner than are others. The future of IPM is promising, with opportunities and challenges ahead. Improvements in IPM will depend on the continued efforts of plant pathologists, weed scientists, nematologists, entomologists, and applied vertebrate zoologists working together to achieve the highest possible level of integration.

This book is not a "how-to" manual for management of specific pests; we stress concepts and principles that, if understood and practiced, will help managers to design systems for the agroecological conditions prevailing within their regions. We have used international examples of IPM; however, details of how to manage a specific pest in a particular crop, in a given region, are found in specialized publications. We have provided reference lists that specify some such publications. The book shows how principles in pest management can be applied across ecosystems, how each strategy relates to the different categories of pests, and how these strategies impact ecosystems and human society. We have not written the book using a literature cited format as we would have if this were a review paper for the primary literature. Rather we acknowledge and direct students to resources and our source material in the recommended reading section that concludes each chapter. We hereby offer sincere thanks to all those authors whose work has provided the foundation for the development of IPM, and for our efforts herein.

Many people have contributed to the development of and collective thinking about integrated pest management. To list them would run the risk of inadvertently omissions. We opt, therefore, to offer a collective acknowledgment to all the pioneers of IPM and the many who have contributed the building blocks of what has become one of the great advances in agricultural sciences of the twentieth century.

The first three chapters of the book are introductory. Chapter 1 deals with pests and human society, defines the term pest, and the losses attributed to pests. Chapter 2 provides a more in-depth introduction to the different pest categories. Chapter 3 reviews the history of pest control. The next four chapters (4-7) cover the biology and ecology of pests. Chapter 8 describes monitoring and how information is used to make management decisions. Pest management tactics are introduced in Chapter 9, and Chapters 10 through 17 explore each of the tactics in greater detail. Chapter 18 discusses IPM programs, and presents case histories from lettuce, cotton, and pome fruit crops. Chapter 19 discusses societal influences on IPM, and a brief look to the future of IPM is presented in Chapter 20.

This book has a strong component that relates to sustainable agricultural production. It must be recognized that large-scale agriculture, as currently practiced in most industrialized countries, is not sustainable in the long-term. Given that the world's population continues to grow, this is a problem. Agriculture is human manipulation of the environment, and if human management and inputs are removed, the system will eventually revert to the native climax vegetation of the region. Perhaps the best-known example of the potential impact of insect pests on the sustainability of agriculture is offered by the history of cotton production in some of the coastal valleys of Peru, in particular, the Canete Valley. In the 1920s, growers in the valley shifted from sugar cane to cotton production. Yields were low, about 300-400 lb. per acre, but stable. With the demand for cotton during the Second World War and the advent of DDT, cotton production was intensified and yields nearly doubled—but for a very short time. Soon, secondary pests began to appear and well-established pests became resistant to all known insecticides. The number of sprays increased but yields still dropped to levels that were no longer economical. Many growers were ruined and crops abandoned until new techniques of integrated control were introduced. The drama of the Canete Valley is a reminder of the delicate balance that exists among components of an ecosystem. In this book we attempt to present pest management in the context of maintaining economically and environmentally sustainable agricultural systems.

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0 of 0 people found the following review helpful.
Much relieved
By ZJ
I needed this book for my spring course in Pest management. Loved the book. Info clear and concise. I just wish they had better indices to find what you were looking for (more specific). Otherwise the info wasn't too difficult to read or anything. Renting is the way to go!

0 of 0 people found the following review helpful.
tried to stop shippment the day i order it
By cgh. lampp
couldn't not stop this order and i asked 3 times because i found the college posted the wrong book and teacher told that right oine and order it and received it and the others for my classmates

0 of 0 people found the following review helpful.
Good Intro Book
By Nancy
This is a good book to outline the basics of IPM. It is understandable but still useful. The examples cover a broad range of uses for IPM

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