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Is your online store powered by Shopify?
Are you struggling with your search engine rankings?
Do you want to sell more, but lack the know-how?
This empire-building guide gives you the tools to succeed in the competitive Internet marketplace. Starting from the structuring of your online store, this comprehensive book covers Search Engine Optimization (SEO) basics, on-site optimization, off-site optimization, Social Media Optimization (SMO) basics, Pay Per Click (PPC) tips, advanced SEO, SEO troubleshooting, and SEO research techniques.
Learn how to beat your competition in search rankings, gain customers and improve sales.
Written in easy-to-understand language, this book serves as a launching off point for those new to the e-commerce industry, or as a means to fine-tune a more seasoned site.
"If you have a Shopify store now, or want to open one in the future - you really want to give this book a read. It’s straight forward and easy to understand.” -- Harley Finkelstein, Shopify - Chief Platform Officer
“You need this book. Written by a person with demonstrated SEO success on the Shopify Platform; it’s the best guide to SEO I have seen.” -- Oisin O’Connor, Bootstrap Heroes - Shopify experts / App developer
“I highly recommend this book for all Shopify users. From beginners to experts - a wealth of information.” -- Felix Thea, ShopifyMasters.org
Shopify Empire is written by Josh Highland Giese, a certified Shopify Expert and App developer. This book aggregates the most impactful SEO tactics he has used on thousands of Shopify sites.
Now is the time for you to start building your Shopify Empire. Dominate search results. Sell more. Change your world.
- Sales Rank: #408368 in Books
- Published on: 2015-02-05
- Original language: English
- Dimensions: 9.00" h x .36" w x 6.00" l,
- Binding: Paperback
- 156 pages
About the Author
Josh Giese, better known as Josh Highland, owns and operates NewLeaf Labs, a software and services company focused on the Shopify platform. NewLeaf Labs has been a certified Shopify Expert since 2011 and has assisted hundreds of Shopify shop owners. Josh holds a degree in Computer Science from the University of California Riverside (UCR), and currently resides in Redlands, California. He blogs at http://JoshHighland.com
Most helpful customer reviews
6 of 7 people found the following review helpful.
This stuff flat out works!
By Diane
This book is excellent! It is well laid out and easy to follow. Implementing Search Engine Optimization (SEO) strategies can get complex so it was nice to have a well structured step by step system to follow.
The first 35 pages or so of the book walk you through some basic SEO knowledge and store setup. I already had a store fully setup but I found a few things that I had overlooked...so I would recommend going through this section even if you already have your store setup. If you don't, then this pretty much walks your through everything you would need to know.
From there the book gets into a plethora of SEO strategies that are based upon researching what Google has said it looks for when indexing content. The author really makes things easy to understand even if you are not familiar with the concepts. There are also lots of images and flowcharts which I found very helpful when I started working on my store. I have a pretty good working knowledge of SEO but I still learned a lot from this section. There were at least 10 - 15 things that I was either not aware of or that I simply had not thought about doing. The overall plan is very thorough and well thought out. I wish I had this a year ago when I was first getting started with Shopify.
The final 50 pages of the book get into SEO tools and more advanced strategies such as reverse engineering competitor's websites. For me, this section was pure gold. There were countless tools that I had no idea even existed that can have a huge impact on your site's rankings. As with the rest of the book, everything is easy to follow with loads of images and flowcharts.
I would say this book is a must have for anyone who owns a Shopify store. I would have spent a ton of time and money figuring this stuff out on my own. I"m already seeing increases in my organic traffic from Google and even a few of the other lesser search engines like Bing and I'm not even completely finished implementing all of the strategies that the book covers. The book has paid for itself many times over with the increased sales that I'm seeing. This one has been a homerun for me.
2 of 2 people found the following review helpful.
Approachable for the first time!
By B. Miller
I have been studying and trying to understand SEO for about 5 years now. It is a complex web of terminology, theory, and rules. Shopify Empire finally makes SEO approachable! I read this book first and foremost to try and better understand SEO and came away completely satisfied. What I did not see coming was how intrigued I would be by the Shopify commerce platform. Even though it was not my intent, I will likely build a Shopify platform at some point simply due to how well this books walks you through Shopify–step by step and screenshot by screenshot. The author has a deep understanding of how these things work and he artfully breaks each step down so that others may understand them too.
Well done and simply brilliant!
1 of 1 people found the following review helpful.
Great little book every Shopify store owner should read
By Ricki M
This is a great little book - tells you what you need to know and what to do from a store owners point of view - it does not drown you with technical jargon. He does promote his own software tools but not in an overbearing selling way and he does give details of alternative tools.
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